TIPS FOR YOUR DEMO

1. Follow the Manual

2. Show Qualified Customers

3. Have Fun!

• Send confirmation email ASAP

• Send a Reminder Text the morning of the demo.

• Send the website link 5 minutes before the demo starts.

• Always ask your customers to be in their home for the demo (not from Starbucks, etc.).

• Best to see both spouses together!

• Smile, be energetic, be the highlight of their day!

• Collect stories and testimonials from past customers!

• If customer asks for prices in the middle of your demo, say: “I don't want to give away the end of the movie, I’ll go over all the prices at the end!”  :-)

• Smile, be patient if there are any technical issues

• Follow this manual word for word.

• Follow the cues for when to click

  • • Present to both spouses together (so they can make a decision together; less pressure)

    • Make sure they're sitting in front of a screen (so they can follow along your presentation)

    • Have them on a Zoom Meeting (so you can see and talk to both spouses)

SHOWING CUTCO OWNERS

• • Still Do FULL Presentation: It’s great practice! Many customers forget the important details!

  • “As a reminder... we’ve been around since 1949, we’re dishwasher safe, Forever guarantee, review knives they don’t have.

  • Ask for a customer testimonial picture & Social Media shout-out!

  • Closing Process: At the bottom of the Gifts and Accessories Page there is a section called “Closing for Cutco Owners” which shows you how to create a “Cutco Wish List”

  • Cutco owners love upgrading to sets, adding accessories, and buying gifts!

Start Demo Here

(Only Read Black Font)

Call your manager to Clock in.... Hey __(Coach)___ Im about to Start my appointment with ______(First Name )_____.

Tie Into Goals

(Name), do you mind if I share some of my goals with you?

(Share goal slide if you have one made)

Well... As you can imagine, a lot of my friends spent a majority of the pandemic watching Netflix, playing video games, or just hanging out, but I'm using this as an opportunity to build my resume and improve my communication skills. This position also allows me to meet and network with all kinds of people from various industries, places, and demographics, so I really appreciate you seeing my demo.

I’m working with Cutco because... (Skills / Experience / Resume / Future) _________________________________________________________________________ _________________________________________________________________________

I just started my Fast Start Contest. I have 10 days to... (share your sales goal!) ____________________________

Through Cutco, I can earn a President’s Club letter, which will look great on my resume. This would be a personalized letter of recommendation from the president of our company, and would be a great complement to my resume for when I interview with other companies down the road!

(Full-Time Students): I also have a chance to win an All-American Scholarship to help with school. Throughout the course of the summer, we have representatives all over North America and if I’m in the top 50 I’ll win a scholarship from the company as well as a matching donation to my school’s career center!

What is Cutco?

I personally wouldn't feel comfortable representing a low-quality product or service, and that's why I'm really proud to be showing Cutco. Cutco is the only high-quality knife brand that's still made in America! Our factory is located in Olean (Oh-LEE-an), New York (up near Niagara Falls), and we have been in business since 1949.

Our company has accumulated over 16 million customers during the last 73 years, and we are currently selling more Cutco than ever. Last year alone we sold over 300 million dollars! ....This is great because our customers are going to have high-quality knives that are dishwasher safe. If anything ever breaks or needs sharpening, Cutco will take care of it for free with no questions asked - even for generations to come.

People love the fact that Cutco is "one and done": You buy it once, use it every single day, and never have to replace it because of our Forever Guarantee.

(Name), since I just started, I’m going to be reading from my manual. Is that okay?

Transition to Demo

Like I said on the phone, you don’t have to get anything... BUT :-)  if you do see something you like, you can get it today. Not only would you be getting a great product, you would be helping me out toward my goals!

I'm only able to work through referrals, so my biggest goal today is that you like me and Cutco enough to introduce me to some of your friends.

CUTCO IS AWESOME! You can buy sets or pieces and we have tons of accessories and gifts.

We also have interest-free monthly investment options so you don’t have to pay for it all at once.

Just so I know, do you cook because you have to, like to, or love to?

Great! You’re going to LOVE Cutco!

PRODUCT VIDEO

The first part of my presentation is a short 8 minute video that will tell you about our company, our products, and our guarantee. This will be the longest video I play, and it would take me way longer to explain this information myself without the video. I'll be pointing out some important information during it, so just sit tight! :)

A couple things to know:

1) These are all real customers. Some of them have had CUTCO for decades.

2) Notice the Forever Guarantee. This is what makes us a top-selling brand in North America.

Play video for customer at 1.25x Speed. (After pressing play: Click on the gear icon ---> Playback speed ---> 1.25)

AFTER VIDEO ENDS

The only thing better than how Cutco works is our forever guarantee! There are 4 parts to our guarantee...

Forever performance: if at any time anything goes wrong with your Cutco, the company will fix or replace it for FREE. So that one point alone lets you know that when you get Cutco, you are making a ONE TIME investment.

Forever Sharpness: If at any time your Cutco needs sharpening, just send it back and it will be sharpened and polished for FREE — all you pay is the shipping or (just go to cutco.com and click on sharpening,)

You can also request a local rep, where available, to come out and sharpen in your home for free. So you do not have to spend weeks without your tools.

Misuse or Abuse: If you ever happen to destroy your Cutco through abuse, you can send it back to the company and we will replace it for half the price.

Unconditional Money-Back Guarantee: (NAME), do you feel that you could make a better decision on the spot, or by trying out a product first? (WAIT FOR RESPONSE) Right, by trying it out! Well, that's why we have an unconditional money-back guarantee! You can try the products for 15 days, and if for any reason you are not totally happy, you can get a full refund. No questions asked.

What do you like most about the guarantee?

Okay I'm going to start by showing you the pieces in our most popular set which is called the Homemaker... (Next Slide)

This first slide shows the Homemaker+8 set - Do you see that? Okay, great!

Names & Uses (of Homemaker Pieces)

(Name), you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value.

It’s important to have the right tool for the right situation because of safety and efficiency.

We have two larger set options for customers who love to cook, called the Complete and Family.

But, I’m going to start with the pieces in our BASIC SET, which is the most popular. It’s called the HOMEMAKER+8. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.

It’s the best value for the average family and it starts with your... (next slide)

Paring Knife (2 3/4”)

Cutco’s “Air Knife” has a long handle, which makes peeling and paring comfortable. (Play the 11 second video)

You’ll use this for small jobs in the air like apples, strawberries and bananas, but rarely on the cutting board, that’s why you have your... (next slide)

(Tip – you'll see pictures showing some additional uses for each knife on slides – it's great to point them out!)

Trimmer

This is your “Small Utility Knife” for small fruits and veggies. (Play the video) Check out how smooth this is - you’ll never smash a tomato ever again!  It's also great for cucumbers, oranges, lemons, and limes and awesome for slicing raw chicken into strips.  Which color do you like better, the black, white, or red handles?

Everyone loves the versatility of the Trimmer, but it’s never used for spreading or serving, that’s why you have your... (next slide)

Spatula Spreader  (Play both videos)

The wide, flexible Double-D® edge on this piece allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter and jelly out of a jar with super smooth spreading or getting brownies out of the pan... But you’ll never use it on meat or large vegetables, that’s why you have your... (next slide)

Petite Carver  and Turning Fork(6 3/4”)  (Play the video)

This “Large Utility Knife”  is your everyday meat knife for chicken and small roasts. It’s also for large summer fruits and tough vegetables. Watch how this glides through a pineapple!

The Turning Fork has three sharp tines that make it easy to turn meats and veggies and get things out of jars. None of the pieces so far are used for larger foods, that’s why you have your... (next slide)

Butcher Knife  (Play the videos together)

This “Heavy Duty” knife disjoints large meats and is also great for melons and squash and separating frozen foods like hot dogs and hamburgers. It protects your other knives because it's the only piece in the basic set strong enough for those jobs... But it’s not a chopping knife, that’s why you have your... (next slide)

Petite Chef (7 5/8”)  (Play the video)

The high knuckle clearance makes it comfortable & safer for dicing, mincing, and chopping. This “Delicate Chopper” is great for the 6 S’s—soup, salad, stir fry, stew, stuffing, & salsa! Chef knives are for chopping, not slicing; that’s why you have your...(next slide)

Slicer (9 3/4”)  (Play the video)

It’s the best bread knife in the world, and the long DD® edge makes it great for cutting cakes, shredding lettuce for salads or tacos, shredding cabbage for coleslaw, and slicing boneless meats like ham. If you've ever used a serrated edge slicer, you've noticed how you have to squish the bread down and then saw with the knife, leaving you with flat bread and crumbs everywhere. The Double-D® edge allows you to preserve your fluffy bread and leave virtually no crumbs on the cutting board.  (next slide)

Master Carving Set  (Play the video)

It’s like your “Spare Tire” - you won’t use it every day, but you’ll be glad you have it!

Do you ever BBQ or host family dinners?

You’ll need it for BBQ, big roasts, and family occasions. Having both forks in the set is important; the turning fork picks food up while the carving fork holds meats down and is wide enough to go around the bones.

Can you see how over a lifetime you’re going to use every tool in your basic set?   (next slide)

TABLE KNIVES

To complete your set, you have your Table Knives. These are used for every meal: breakfast, lunch, and dinner. The wide blade and rounded tip makes it safer and great for spreading, but with the Double-D® edge, it cuts like a steak knife!

We recommend two Table Knives per family member so you don’t have to wash them after every meal.

Let’s see how our Table Knives work on some tough leather... (play video, then next slide)

STEAK KNIVES

Our table knives are excellent and have been around for over 70 years, but a lot of our customers asked us to come out with a larger knife you'd get at a nice steakhouse. Our two larger sets - the Family Set and the Complete Set - both come with the option for Steak Knives instead of table knives. Our steak knives are so popular that we sold out during the pandemic, and now that they're back they are one of our most popular products!

(The Steak Knife is the same length of the trimmer but with a wider blade and rounded tip)

The Family Set comes with 10 table knives or 10 steak knives and the Complete Set comes with 12, so these sets are perfect for the holidays or when you have company over at the house, or if you just don't want to run the dishwasher constantly you'll have some extra table knives or steak knives.

STORAGE OPTIONS

(Name), it would be dangerous to have really sharp knives floating in a drawer. Our sets come with a solid oak WOOD BLOCK, which looks great on the counter. We also have STORAGE TRAYS for the drawer or on a wall.

Our sets come with a free cutting board. It’s important to use a soft plastic cutting board. Glass, granite, and marble cutting boards are too hard and will dull any knife. (next slide)

KITCHEN TOOLS / ENTERTAINER PACK

To complement your Homemaker Set, we also have incredible KITCHEN TOOLS & GADGETS.

The 5-piece Kitchen Tool Set matches the rest of your set and comes in a wood block for easy storage.

Our 4-piece Entertainer Pack has comfort-grip handles and is, of course, forever guaranteed. (next slide)

It comes with our 4 most popular gadgets...the all in one pack.  I'm going to play these short videos one at a time starting with the Peeler - it peels in both directions so left & right handed people can use it !  (Play video)

The Ice Cream Scoop goes right through rock-hard ice cream and is also great for getting the seeds out of melons. (Play video)

The Pizza Cutter - Next up we have our pizza cutter. It's not sharp; it's slight angled so the pressure is what helps it cut right through your pizzas and quesadillas. This makes it kid-friendly, so they can safely use it and feel like adults! The blade also comes out for easy cleaning so you won't have tomato sauce or cheese getting stuck on the blade. This way you'll never end up with yesterday's cheese on today's pizza. (Play video)

The Cheese Knife - And speaking of cheese, this is the world's best cheese knife. This knife has holes so that foods don't stick to it. It's designed for anything sticky, starchy or juicy so it's also great for potatoes, apples, limes, and pepperoni. This thing is awesome! (Play video)

(Next Slide)

SUMMARY

(Name), let me review why so many people choose to invest in Cutco:

• You’ll always have sharp American-made knives that are comfortable, safe, and sanitary.

• Cutco is guaranteed to last forever so it would be the last set of knives you’d ever buy.

• And Cutco saves a lot of money! Most customers who buy Cutco eat out less...

• If that saves $60 a month, it’s $720 saved this year——Over 25 years you’ll save $18,000!

• There are several reasons why so many customers choose sets:

• Cutco sets have the right tool for the right job.

• Cutco sets have a built-in discount so it COSTS LESS.

• Sets come with a FREE cutting board and other FREE STUFF.

• Sets are much SAFER because they come in a block or tray.

• And we have interest-free monthly investment options so you don’t have to pay for it all at once!

(Next Slide)

SELECTING THE BEST OPTION

• On the first slide here you'll see a Wusthof and Shun brand comparison...

• When it comes to high-quality cutlery, it’s like anything else. There’s a wide variety of quality and prices. Cutco is top rated so we only compare it to the highest quality brands...

• I have a price comparison for our top competitors, Wusthof and Shun. Have you heard of them before?

• These high-quality sets made overseas are two of the top-selling brands in stores.

• Each brand has different types of sets, which range in price. Wusthof is the most popular.

• The price for this Wusthof set is $3435. Sometimes, you can find it on sale for $2000. There are some major differences between these brands and Cutco:

• Wusthof has mostly straight edges so they need to be sharpened, which is a hassle.

• They are not recommended for the dishwasher and the warranty is on manufacturing defects only.

• In comparison, Cutco has our unique wedge-lock handle, exclusive Double-D® “stay-sharp” edge, and we have our 4-part Forever Guarantee including our Free Sharpening.

• Cutco owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that Cutco is at least twice as good as Wusthof.

• When something offers twice the quality and value and lasts forever, you would expect it to be at least twice the price. At twice the price you’re talking over $4000 for a set of Cutco... (next slide) 🔪

Click HERE for Set Price Reference Sheet

Click HERE for Copy/Paste Payment Plans

As I said earlier, our Homemaker+8 is our most popular set. It’s perfect for families that cook 2-4 times a week. It has the ten basic tools I explained earlier, 8 Table Knives, the wood block, a medium cutting board, and a sharpener for the straight edges.

We also have a Homemaker set without Table Knives.

If you were considering a set of Cutco, would you prefer the set with the Table Knives?

The great thing is that it doesn’t cost $4000 In fact, it doesn’t even cost as much as Wusthof price of $3435.

The Homemaker+8 Set is only $1549 paid in full, which includes shipping. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $313 plus tax today.

                     (WRITE DOWN investment options on paper or in zoom chat)

(Basic Homemaker (no table knives): $1225 in full or $248 plus tax each month for 5 months)

BUY NOW BONUS: We have a bonus where, if you buy now, I can give you the 3-piece BBQ Tool Set, the Entertainer Pack with those 4 popular gadgets, or a pair of Super Shears for FREE!

(NAME), I wouldn’t be doing my job if I didn’t ask you: Would you like to try out the Homemaker Set today and get your FREE gifts? (Be completely quiet and wait for answer... SMILE)

If Yes: Congratulations! You’re going to love your Cutco. While I write that up, let’s look at accessories. (CLICK HERE to jump to Gifts & Accessories)

If No:  No problem! :-) If you don’t mind me asking, what is it about the Homemaker you’re unsure of? (Based on their answer, read below)

HANDLING KNEE-JERK REACTIONS

Too Much Money/Can’t Afford it: I completely understand. $1549 is a lot all at once. That’s why most of our customers split it up over 5 months, interest free. It would only be $313 plus tax per month. How does that sound?

I Need to Think About it: I completely understand. $1549 is a lot of money to be impulsive. That’s why most customers take advantage of the 15-day trial. If you don’t love it after a few weeks, you can send it back and get a full refund. On the 5-month plan, you can try it out for only $313 plus tax today. How does that sound?

Need to talk to spouse: I completely understand. That’s why most customers use the 15-day trial to make sure their spouse can really see the value. If they don't love it, we'll send it back and get you a full refund. On the 5-month plan, you both can try it out for only $313 plus tax today. How does that sound?

Too Many Pieces: I completely understand. At first, 10 pieces seems like a lot. After 15 business days, if there is a piece or a few pieces you’re still unsure of, you can return them and get refunded for those pieces. How does that sound?

Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick whatever pieces you want!

I definitely want to buy later: No problem (Name), you don’t have to buy anything today. Do you mind if I go through the rest of the demo just so I can practice?  (Or call office for a personalized special)

How much would I pay today AFTER tax?: The sales tax rate varies depending on where it's shipped to, but your estimated post-tax price for this set would be (find and quote 5-pay price HERE). How does that sound?

Still No: No problem! :-) Let’s skip to the next set, which is our Galley + 6. It’s one of our most popular options... (go past the next 2 slides to get to the Galley+6 Set)

DROPPING DOWN

If your customer LOVES the Homemaker+8 but is on the edge... CALL OFFICE FOR APPROVAL for “Friends and Family Discount”

GALLEY SET

Next is our Galley Set, it’s a perfect starter set and it’ll take care of all your needs...

As you can see... it has the Paring Knife for foods in the air, Trimmer for small stuff, Spatula for sandwiches, a meat knife, a serving piece, a veggie chopper, and a bread knife. And it still comes with 6 Table Knives.

It’s a few less knives for a lot less money! Instead of paying $1549 for the Homemaker Set...

The Galley+6 Set is only $1225 or $247 plus tax per month for 5 months (interest free).

(Write down prices in notebook/“wish list” or in Zoom chat)

(Basic Galley (no table knives): Only $789 in full or $158 plus tax each month for 5 months)

BUY NOW BONUS: If you get this set today, I can still include the Entertainer Pack or Super Shears for FREE!

Ask for the Order: Is that something you’d like to get today?

If Yes: Congratulations! You’re going to love your Cutco! While I write that up let’s look at accessories. (CLICK HERE to jump to Gifts & Accessories)

If Unsure: If it makes a difference, we can do something else for free instead! (Bake and Serve Set / (free items may be substituted for items of equal or lower value)

(If customer is on the edge, feel free to call office for a deal)

If still No: No problem. We also have starter sets... (next slide)

Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free stuff. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can pick out whatever pieces you want!

DROPPING DOWN - STARTER SETS

Step 1: These next two slides show the starter sets...

These are great for building up over time and as gifts for family and friends.

Explain Each Set:

Essentials+5: The first is our Essentials+5. This one comes with just the very basics: Paring Knife, Spatula Spreader, Turning Fork, Petite Carver, & Chef Knife

Studio+4: Next is our Studio+4. This is our smallest block set, but still comes with 4 great pieces: Paring Knife, Trimmer, Petite Carver, & Spatula Spreader

Gourmet Set: After that, we have our Gourmet Set. This set has 5 of our specialty knives: a Cleaver, Santoku Knife, and a Hardy Slicer as well as a wide-blade Vegetable Knife and a Boning Knife. This set is also great for customers who want to upgrade their current Cutco Set and put this block right next to their current block.

(next slide)

Space Saver: This is our Space Saver set which comes with 5 pieces: the Chef Knife, Petite Carver, Trimmer, and two different size Paring Knives, and it comes in a unique block that can lean on the counter or be hung on the wall.

All Knife & Kitchenette Trays: Lastly are our All Knife & Kitchenette Sets. These tray sets are great for people who want to keep their knives stored in a drawer.  The All Knife Set comes with the Paring Knife, Trimmer, Chef Knife, Carving Knife, and Spatula Spreader.  The Kitchenette Set comes with the bread knife, Turning Fork, Petite Carver, Paring Knife, and Trimmer.

Step 2: Would you rather have your set in a block or a tray?

(Click back to show block sets or stay on page to show sets in a tray)

Step 3: Okay great - so out of these starter sets, which combination do you like the best?

(For Step 4, present price of favorite starter set only)

Step 4: That set is only ____ in full or ____ per month plus tax for 5 months.

(Write down prices for the set they like in Zoom chat)

Step 5: BUY NOW BONUS & Ask for the Order...

If you get this set today, you can still have the Super Shears for free! Is that something you’d be interested in getting today?

(May substitute free item for item of equal value. Can always call manager for help or a deal.)

If yes: Congratulations! You’re going to love Cutco! While I write that up, let’s look at accessories. (CLICK HERE to jump to Gifts & Accessories)

If no / unsure: No problem, you can even customize your own set. And even with a custom set you can break it up over a few months. Let me show you how it works... (next slide)

Easy-Pay Options: 2-Months: $70 minimum order,  3-Months: $200 minimum order,  5-Months: $400 minimum order

CUSTOMIZING OPTIONS

(Name), you can customize your own set and I can still get you something for free...

Special #1: The "Pick 5 Special"

Let's make a list of your 5 favorite pieces you see yourself using the most!

(Write down their 5 favorite pieces in your notebook/“wish list”)

GREAT, can you give me one minute to work on those prices?

(Add the 5 knives they picked to the Cutco Orders App Shopping Cart. Put the price for customer in the calculator below and press enter for after tax payment plan options. Put prices in Zoom chat).

(After tax prices calculated at a 9.5% sales tax rate. This may be slightly higher or lower depending on your customer's local rate.)

Okay I'm ready with the price for you... I'll jot this down in the chat: the total for your customized set is ______ which breaks down to _____ per month on a 5-payment plan.

Now if you get these 5 knives TODAY, I can give you a pair of Super Shears or 4 Table Knives for FREE!  Which free option would you prefer?  Great, would you like to go ahead and get this custom set today?

If Yes: Great you will love your Cutco!  Let's take a look at the accessories just so you know what else is available to add either for now or in the future. Let me show you the final slideshow... (CLICK HERE to jump to Gifts & Accessories)

If no:   No problem! (Go to Special #2 - next slide)

Special #2: Buy 3, Get 1 Free

This special is really popular, which is your "Buy 3, Get 1 for FREE"!

Out of those 5, which ONE knife could you live without? (Delete the one knife from shopping cart in Cutco Orders App: Click on the 3 dots to the top-right of the item, then click "delete".)

OK... give me one minute to calculate that new price...

(Bonus the lowest priced knife so that it is FREE: Click on the 3 dots to the top-right of the lowest-price knife, then click "bonus".)

(Put the price for customer in the calculator below and press enter for after tax payment plan options. Put prices in Zoom chat).

(After tax prices calculated at a 9.5% sales tax rate. This may be slightly higher or lower depending on your customer's local rate.)

Special #3: The Free Gadget Special

Okay (Name), for those (name the 2 knives), it's only ______ in full or _____ for ___ months & I can give you the Ice Cream Scoop, Veggie Peeler, Pizza Cutter, Can Opener, Wine Opener, or Cutting Board for Free! How does that sound?

If yes: Great you will love your Cutco!  Let's take a look at the accessories just so you know what else is available to add either for now or in the future. Let me show you the final slideshow... (CLICK HERE to jump to Gifts & Accessories)

If no: (Next slide) Go below to "Reserve Your Buy Now Bonus"

RESERVE YOUR BUY NOW BONUS—GET ONE PIECE!

(Name), as long as you get at least something today my office will allow me to throw in free stuff when you upgrade later. It’s called reserving the Buy-Now Bonus.

And of course, you’d still be helping me toward my goals.

Let’s see how much your favorite piece would be... which is your #1 favorite piece of Cutco?

Get price - break it into 2 payments & then also divide by 30 days. Put the price for customer in the calculator below and press enter for after tax payment plan options. Put prices in Zoom chat).

Ex: Trimmer = $81 (with tax & admin fee) is roughly $46 per month or a little more than $1.50 per day, which is less than a cup of McDonalds coffee

(After tax prices calculated at a 9.5% sales tax rate. This may be slightly higher or lower depending on your customer's local rate.)

That is only $____ which is only ______ per month on a 2-pay plan.

You can try it out for 2 weeks & if you like it, you keep it. If not we'll just return it for a full refund, but I'm sure you'll love it.

Would you like to get that piece today?

*You can put any order over $70 retail price on a 2-pay. Recommend a DD edge to start with.

If Yes: Awesome!  You'll love that piece.  I want to show you the accessories just so you know what else is available to add in the future - I'd hate for you to find out later that I didn't show you everything that was available and I missed something you would have loved! Let me show you the final slideshow... (CLICK HERE to jump to Gifts & Accessories)

Now Click Here for the next part of your manual and showing Cookware/Flatware/Sporting Knives/BBQ/Gardening/Gifts