TIPS FOR YOUR DEMO

1. Follow the Manual

2. Show Qualified Customers

3. Have Fun!

• Send confirmation email ASAP

• Send a Reminder Text the morning of the demo.

• Send the website link 5 minutes before the demo starts.

• Always ask your customers to be in their home for the demo (not from Starbucks, etc.).

• Best to see both spouses together!

• Smile, be energetic, be the highlight of their day!

• Collect stories and testimonials from past customers!

• If customer asks for prices in the middle of your demo, say: “I don't want to give away the end of the movie, I’ll go over all the prices at the end!” :-)

• Smile, be patient if there are any technical issues

• Follow this manual word for word.

• Follow the cues for when to click

  • • Present to both spouses together (so they can make a decision together; less pressure)

    • Make sure they're sitting in front of a screen (so they can follow along your presentation)

    • Have them on a Zoom Meeting (so you can see and talk to both spouses)

SHOWING CUTCO OWNERS

• • Still Do FULL Presentation: It’s great practice! Many customers forget the important details!

  • “As a reminder... we’ve been around since 1949, we’re dishwasher safe, Forever guarantee, review knives they don’t have.

  • Ask for a customer testimonial picture & Social Media shout-out!

  • Closing Process: At the bottom of the Gifts and Accessories Page there is a section called “Closing for Cutco Owners” which shows you how to create a “Cutco Wish List”

  • Cutco owners love upgrading to sets, adding accessories, and buying gifts!

Start Demo Here

(Only Read Black Font and RED font)

Tie Into Goals

(Name), do you mind if I share some of my goals with you?

(Share goal slide if you have one made)

Well... As you can imagine, a lot of my friends spent a majority of the pandemic watching Netflix, playing video games, or just hanging out, but I'm using this as an opportunity to build my resume and improve my communication skills. This position also allows me to meet and network with all kinds of people from various industries, places, and demographics, so I really appreciate you seeing my demo.

I’m working with Cutco because... (Skills / Experience / Resume / Future) _________________________________________________________________________ _________________________________________________________________________

I just started my Fast Start Contest. I have 10 days to... (share your sales goal!) ____________________________

Through Cutco, I can earn a President’s Club letter, which will look great on my resume. This would be a personalized letter of recommendation from the president of our company, and would be a great complement to my resume for when I interview with other companies down the road!

(Full-Time Students): I also have a chance to win an All-American Scholarship to help with school. Throughout the course of the summer, we have representatives all over North America and if I’m in the top 50 I’ll win a scholarship from the company as well as a matching donation to my school’s career center!

What is Cutco?

I personally wouldn't feel comfortable representing a low-quality product or service, and that's why I'm really proud to be showing Cutco. Cutco is the only high-quality knife brand that's still made in America! Our factory is located in Olean (Oh-LEE-an), New York (up near Niagara Falls), and we have been in business since 1949.

Our company has accumulated over 16 million customers during the last 73 years, and we are currently selling more Cutco than ever. Last year alone we sold over 300 million dollars! That's almost a MILLION dollars per day! This is great because our customers are going to have high-quality knives that are dishwasher safe. If anything ever breaks or needs sharpening, Cutco will take care of it for free with no questions asked - even for generations to come.

People love the fact that Cutco is "one and done": You buy it once, use it every single day, and never have to replace it because of our Forever Guarantee.

(Name), since I just started, I’m going to be reading from my manual. Is that okay?

THE MYCUTCOREP APP

The company created a very simple App called “My Cutco Rep”, which is only available and used by Cutco Customers, like yourself.

This app allows me to get some very simple feedback from you on me and my presentation and also eliminates all of the paperwork to make everything easier and faster. To get started, I’ll need you to download the App real quick and then I’ll send you my Rep # and our Meeting # to enter so we can make this appointment official.

(Text "Send Access Meeting Codes" from VectorImpact) I just messaged you with the link. When you open it, you'll see an option for Android and an option for iPhone. Do you have an iPhone or an Android Device (Name)? Perfect - please go ahead and click on that option then - then let me know once you have the app downloaded.

Okay go ahead and open the app real quick.

My Rep # and Meeting # is in the text I sent you. Once you enter those, we'll be all set! Please go ahead and answer the first two questions honestly, and then once you get to the question about my product knowledge, you can put your phone aside for after.

Also at the end of our presentation there will be a way for you to help sponsor me to my goals in the company too! Thanks so much for your help (Name)!

Transition to Demo

Like I said on the phone, you don’t have to get anything... BUT :-) if you do see something you like, you can get it today. Not only would you be getting a great product, you would be helping me out toward my goals!

My goal is not to have you buy $3000 worth of Cutco today. My goal is to have you like me so much that you feel comfortable introducing me to 100 of your closest friends and family... that being said, if you do buy $3000 worth of Cutco from me, I can take the rest of the day off ;)

CUTCO IS AWESOME! You can buy sets or pieces and we have tons of accessories and gifts.

We also have interest-free monthly investment options so you don’t have to pay for it all at once.

Just so I know, do you cook because you have to, like to, or love to?

Great! You’re going to LOVE Cutco!

Since the pandemic started, have you been cooking the same amount as normal? Or more than before?

Ok great! I'll tell you right now though, Cutco isn't cheap. But you are probably happy to hear that, right? After all what typically happens to cheap stuff?

So Cutco costs more than many brands of kitchen knives, but you'll have it for 30, 40, 50 years! You buy it once, use it every day, and never have to replace it!

At the end of the presentation, I'm going to show you 3 sets: our Complete Set, our Family Set, and our Basic Set. Then I'm going to ask you if you want to buy one of them. You can say no, and you won't offend me! But if you say yes, you'll have the greatest set of knives in the universe. =)

PRODUCT VIDEO

The first part of my presentation is a short 8 minute video that will tell you about our company, our products, and our guarantee. This will be the longest video I play, and it would take me way longer to explain this information myself without the video. I'll be pointing out some important information during it, so just sit tight! :)

A couple things to know:

1) These are all real customers. Some of them have had CUTCO for decades.

2) Notice the Forever Guarantee. This is what makes us a top-selling brand in North America.

Play video for customer at 1.25x Speed. (After pressing play: Click on the gear icon ---> Playback speed ---> 1.25)

AFTER VIDEO ENDS

• Just so you know, most people have wood or plastic handles

• Wooden handles absorb odors, grease, bacteria, hand sweat, blood, E. coli, and salmonella

• Plastic handles chip, crack, and melt. Because they get slippery when wet, they're especially unsafe for children

• Cutco uses Thermo-resin for its handles which is a costly synthetic. Thermo-resin costs more, but it's worth it since it's sanitary and dishwasher safe. It also won't chip or crack.

• Like you saw in the video, the next feature that makes Cutco the "Rolls Royce" of kitchen cutlery is our Forever Guarantee

• Having a Forever Guarantee costs more money but it's worth it because "you buy Cutco once, you use it everyday, and never have to replace it."

There are 4 parts to our guarantee...

Forever performance: if at any time anything goes wrong with your Cutco, the company will fix or replace it for FREE. So that one point alone lets you know that when you get Cutco, you are making a ONE TIME investment.

Forever Sharpness: If at any time your Cutco needs sharpening, just send it back and it will be sharpened and polished for FREE — all you pay is the shipping! (just go to cutco.com and click on sharpening,)

You can also request a local rep, where available, to come out and sharpen in your home for free. So you do not have to spend weeks without your tools.

Misuse or Abuse: If you ever happen to destroy your Cutco through abuse, you can send it back to the company and we will replace it for half the price.

Unconditional Money-Back Guarantee: (NAME), do you feel that you could make a better decision on the spot, or by trying out a product first? (WAIT FOR RESPONSE) Right, by trying it out! Well, that's why we have an unconditional money-back guarantee! You can try the products for 15 days, and if for any reason you are not totally happy, you can get a full refund. No questions asked.

What do you like most about the guarantee?

Okay I'm going to start by showing you the pieces in our most popular set which is called the Homemaker... (Next Slide)

This first slide shows the Homemaker+8 set - Do you see that? Okay, great!

Names & Uses (of Homemaker Pieces)

(Name), you can buy individual pieces, but most customers agree that over a lifetime, sets are a much better value.

It’s important to have the right tool for the right situation because of safety and efficiency.

We have two larger set options for customers who love to cook, called the Complete and Family.

But, I’m going to start with the pieces in our BASIC SET, which is the most popular. It’s called the HOMEMAKER+8. It has the minimum number of tools to do 100% of the jobs in your kitchen as efficiently as possible.

It’s the best value for the average family since there's a tool for every purpose, and a purpose for every tool. Let me show you how to use them!

Itt starts with your... (next slide)

Paring Knife (2 3/4”)

Cutco’s “Air Knife” has a long handle, which makes peeling and paring comfortable. (Play the 11 second video)

Do you see how the Paring Knife has a longer handle than your typical Paring Knife?

You’ll use this for small jobs in the air like apples, strawberries and bananas, but rarely on the cutting board, that’s why you have your... (next slide)

(Tip – you'll see pictures showing some additional uses for each knife on slides – it's great to point them out!)

Trimmer

This is your “Small Utility Knife” for small fruits and veggies. (Play the video) Check out how smooth this is - you’ll never smash a tomato ever again! It's also great for cucumbers, oranges, lemons, and limes and awesome for slicing raw chicken into strips. Which color do you like better, the black, white, or red handles?

Everyone loves the versatility of the Trimmer, but it’s never used for spreading or serving, that’s why you have your... (next slide)

Spatula Spreader (Play both videos)

The wide, flexible Double-D^® edge on this piece allows you to cut, spread, and serve sandwiches, bagels, lasagna, and cake! It's perfect for getting peanut butter and jelly out of a jar with super smooth spreading or getting brownies out of the pan...

Can you see how the Spatula Spreader is such a great sandwich maker?

But you’ll never use it on meat or large vegetables, that’s why you have your... (next slide)

Petite Carver and Turning Fork(6 3/4”) (Play the video)

This “Large Utility Knife” is your everyday meat knife for chicken and small roasts. It’s also for large summer fruits and tough vegetables. Watch how this glides through a pineapple!

The Turning Fork has three sharp tines that make it easy to turn meats and veggies and get things out of jars. None of the pieces so far are used for larger foods, that’s why you have your... (next slide)

Butcher Knife (Play the videos together)

This “Heavy Duty” knife disjoints large meats and is also great for melons and squash and separating frozen foods like hot dogs and hamburgers. It protects your other knives because it's the only piece in the basic set strong enough for those jobs... But it’s not a chopping knife, that’s why you have your... (next slide)

Petite Chef (7 5/8”) (Play the video)

The high knuckle clearance makes it comfortable & safer for dicing, mincing, and chopping. This “Delicate Chopper” is great for the 6 S’s—soup, salad, stir fry, stew, stuffing, & salsa! Do you see how the Chef Knife saves you time in the kitchen?

Chef knives are for chopping, not slicing; that’s why you have your...(next slide)

Slicer (9 3/4”) (Play the video)

It’s the best bread knife in the world, and the long DD^® edge makes it great for cutting cakes, shredding lettuce for salads and tacos, shredding cabbage for coleslaw, and slicing boneless meats like ham. If you've ever used a serrated edge slicer, you've noticed how you have to squish the bread down and then saw with the knife, leaving you with flat bread and crumbs everywhere. The Double-D^® edge allows you to preserve your fluffy bread and leave virtually no crumbs on the cutting board. (next slide)

Master Carving Set (Play the video)

It’s like your “Spare Tire” - you won’t use it every day, but you’ll be glad you have it!

Do you ever BBQ or host family dinners?

You’ll need it for BBQ, big roasts, and family occasions. Having both forks in the set is important; the turning fork picks food up while the carving fork holds meats down and is wide enough to go around the bones.

Can you see how over a lifetime you’re going to use every tool in your basic set? (next slide)

TABLE KNIVES

To complete your set, you have your Table Knives. These are used for every meal: breakfast, lunch, and dinner. The wide blade and rounded tip makes it safer and great for spreading, but with the Double-D^® edge, it cuts like a steak knife!

We recommend two Table Knives per family member so you don’t have to wash them after every meal.

Let’s see how our Table Knives work on some tough leather... (play video, then next slide)

STEAK KNIVES

Our table knives are excellent and have been around for over 70 years, but a lot of our customers asked us to come out with a larger knife you'd get at a nice steakhouse. Our two larger sets - the Family Set and the Complete Set - both come with the option for Steak Knives instead of table knives. Our steak knives are so popular that we sold out during the pandemic, and now that they're back they are one of our most popular products!

(The Steak Knife is the same length of the trimmer but with a wider blade and rounded tip)

The Family Set comes with 10 table knives or 10 steak knives and the Complete Set comes with 12, so these sets are perfect for the holidays or when you have company over at the house, or if you just don't want to run the dishwasher constantly you'll have some extra table knives or steak knives.

STORAGE OPTIONS

(Name), it would be dangerous to have really sharp knives floating in a drawer. Our sets come with a solid oak WOOD BLOCK, which looks great on the counter. We also have STORAGE TRAYS for the drawer or on a wall.

Our sets come with a free cutting board. It’s important to use a soft plastic cutting board. Glass, granite, and marble cutting boards are too hard and will dull your knives. (next slide)

KITCHEN TOOLS / ENTERTAINER PACK

To complement your Homemaker Set, we also have incredible KITCHEN TOOLS & GADGETS.

The 5-piece Kitchen Tool Set matches the rest of your set and comes in a wood block for easy storage.

Our 4-piece Entertainer Pack has comfort-grip handles and is, of course, forever guaranteed. (next slide)

It comes with our 4 most popular gadgets all in one pack. I'm going to play these short videos one at a time starting with the Peeler - it peels in both directions! (Play video)

The Ice Cream Scoop goes right through rock-hard ice cream and is also great for getting the seeds out of melons. (Play video)

The Pizza Cutter - Next up we have our pizza cutter. It's not sharp; it's angled so slight pressure is enough to cut right through your pizzas and quesadillas. This makes it kid-friendly, so they can safely use it and feel like adults! The blade also comes out for easy cleaning so you won't have tomato sauce or cheese getting stuck on the blade. This way you'll never end up with yesterday's cheese on today's pizza. (Play video)

The Cheese Knife - And speaking of cheese, this is the world's best cheese knife. This knife has holes so that foods don't stick to it. It's designed for anything soft, sticky, or starchy so it's also great for potatoes, apples, limes, and pepperoni. This thing is awesome! (Play video)

(Next Slide)

SUMMARY

(Name), let me review why so many people choose to invest in Cutco:

• You’ll always have sharp American-made knives that are comfortable, safe, and sanitary.

• Cutco is guaranteed to last forever so it would be the last set of knives you’d ever buy.

• And Cutco saves a lot of money! Most customers who buy Cutco eat out less...

• If that saves $60 a month, it’s $720 saved this year——Over 25 years you’ll save $18,000!

• There are several reasons why so many customers choose sets:

• Cutco sets have the right tool for the right job.

• Cutco sets have a built-in discount so it COSTS LESS.

• Sets come with a FREE cutting board and other FREE STUFF.

• Sets are much SAFER because they come in a block or tray.

• And we have interest-free monthly investment options so you don’t have to pay for it all at once!

(Next Slide)

SELECTING THE BEST OPTION

• On the first slide here you'll see a Wusthof and Shun brand comparison...