PRESENTING THE 3 MOST POPULAR SETS

To sell BIG, you have to start big.

So, we have 3 main sets - This is our basic set. It has the original 10 food prep tools you saw in the videos. It’s designed to be the bare minimum size set for the young growing family or people who don’t cook much (no frills). It’s what home economists have determined to be the minimum number of tools to do everything in the kitchen, and it’s designed for people who only cook once or twice a week.

Our most popular set is this Family Set (name-drop others who got this set). This set is for the people who fit in between – they kinda cook cause they like to, and they kinda cook cause they have to. This picture makes it look much larger, but it’s actually just the basic set plus the 4 most popularly added customer favorite pieces. Our customers actually wrote in for a decade requesting Cutco create this set!

The first customer favorite item is the Shears. You remember, the ones that cut the penny in the video? Yeah, they’re great for food like broccoli, cilantro, herbs, pizza, chicken bones, crab, spaghetti, and even cardboard and those impossible to open plastic packages! They come apart so they’re easy to clean, they’re designed for both righties and lefties, and because they have teeth for gripping you can even cut silk and paper and not have it go in between the blades or dull them out. Yeah, these shears are a total life saver around the house!

That family set also comes with the Hardy Slicer, or as most people call it, “the BBQ Knife”. This knife is unique to Cutco (no other company makes anything like it) and is perfect for anything you throw on the grill: tri-tip, ribs, flank steak, pork tenderloin, carne asada, rotisserie chicken. It’s also great for those tough veggies where you really struggle to cut through the rind: butternut squash, spaghetti squash, acorn squash, sweet potatoes, and pineapple – it goes through it like butter. Even ears of corn with that thick cobb in the middle. Yeah, it’ll go through that too!

The set also comes with our top selling Mini Chopper – it’s nice and small, and super lightweight. That way you have a bigger chef knife that’s part of the basic set for all of your bigger stuff like carrots, celery, and big heads of lettuce for salads and soups, and the mini chopper handles all of the smaller tasks like onions, garlic, cilantro, shallots, and herbs. A lot of people with smaller hands really love this knife for meal prep time!

And finally, this set comes with our non-stick knife. This is our top selling knife in the company. You see the holes? Those are to prevent the food from sticking to the blade so that things like cheese, potatoes, apples, orange, peaches, limes, and onions are much easier to cut because it’ll just glide through effortlessly. Not only that, but this is the sharpest knife we sell so this is the best tomato knife on the planet! It can cut slices so thin that they’re transparent!

So that’s the Family Set - the basic set plus our 4 customer favorite add-ons.

And the Complete Set is for people who love to cook, have a big family, entertain once in a while, or just want the best Cutco has to offer. It has all the tools for every task from veggies to meats, turkeys to fish, stir fry to casserole, and soups to salads.

It includes the heaviest cleaver on the market for its size, good for any frozen foods, foods with bone, and even coconut. You’ll also get our vegetable knife which is our most professional style chopping knife, and it has a wide blade so it’s easy to transfer food, our boning knife for all of your raw meats and butterflying chicken breast, a melon knife great for taking the rind off of watermelon and fileting salmon, a longer paring knife, and a bagel knife.

This set is the one and done. You’ll have the best set of knives available on the market, you’ll have every single tool for the job no matter what you’re doing, and you’ll literally never need to spend a single penny on knives (slow down) ever... again!

So based on how much you and your family cook, if you were to buy a set that you’d use for the next 20, 30, 40 years, would you be best served with the Basic Set, the Family Set (that most of your friends got) with the 4 customer favorites, or the Complete Set with all of our requested tools so that you are the envy of your friends and never have to buy knives again?

(IF THEY CHOOSE THE COMPLETE SET OR FAMILY SET):

And if you were considering that set, would you prefer it with Table Knives or with Steak Knives?

(Now go to slide for set they select)